BRAND GUIDELINES / 2026
This template gives every collaborator a clear reference for the visual and verbal decisions that make the brand feel unmistakably itself.
WHAT’S INSIDE
01 Overview — The system’s purpose and its working parts.
02 Logo — How the mark is built, spaced, and protected.
03 Colors — The palette, formats, and accessible pairings.
04 Typography — The scale, families, and reading rhythm.
05 Imagery — The point of view behind every frame.
06 Voice & Tone — How the brand sounds in everyday language.
07 Downloads — Ready-to-use source files and templates.
HOW TO USE THIS TEMPLATE
01 Replace the foundation tokens with your client’s palette.
02 Edit each section’s examples to reflect their real decisions.
03 Share the finished guide as the single source of truth.
Bodoni Moda / display
Inter / editorial utility
STUDIO / BRAND