05 / IMAGERY
Choose imagery with a point of view.
Quiet architecture
Wide, still shots where the structure does the talking.
Tactile material
Close crops that show grain, weave and edge.
Natural light
Daylight only, with the shadow left intact.
Human gesture
Hands mid task, never posed at the camera.
Open horizon
Space left above the subject for headline type.
Useful detail
The one object that explains the whole scene.
DO
• Shoot in available daylight
• Leave negative space for type
• Show real work and real hands
DON’T
• Use posed stock handshakes
• Apply heavy filters or vignettes
• Crop faces against the frame edge
STUDIO / BRAND Next: Voice & Tone →