02 / LOGO
The mark is a signature, not a decoration.
A /
Clearspace = 1x cap height on all sides
A /
24 px — digital minimum
A /
48 px — print minimum
PRIMARY LOCKUP
MONOCHROME LOCKUP
REVERSED LOCKUP
MISUSE — Never stretch, recolor, rotate, place on busy photography, add drop shadows, or apply decorative effects to the mark.
DO
• Keep 1× cap height clearspace on all sides
• Use the monochrome lockup over photography
• Scale from the SVG, never the PNG
DON’T
• Stretch, rotate or skew the mark
• Recolour it outside the palette
• Add shadows, outlines or gradients
STUDIO / BRAND Next: Colors →